For restaurants that plan to be bigger.
Our system takes over your delivery business, and grows it.
Software sellsdashboards.Agencies sellhours.NUMU sellsgrowth.
No tools to learn, no hours to manage. We run your delivery business and are measured on one thing: how much it grows.
Meet Nia
Our system is called Nia.
Nia is NUMU's AI. It plugs into your delivery apps, reads everything your business produces, works out what to change, and changes it. A NUMU growth team that only does delivery stands behind every move.
What Nia reads
Orders and sales
every app, every branch
Reviews and ratings
every comment, every star
Prep times and refunds
what reaches the customer
Menus and food cost
item by item
Competitors nearby
their prices and offers
Your goals
the brand plan you set
NiaWhat Nia does
Campaigns
set, paced and moved hour by hour
Offers
timed to the hours that sell
Menus and prices
engineered for margin
Quality
fixes at the root of every complaint
Operations
prep times, ratings, refunds
The handover
every morning: what moved, and why
Example · Orders and sales
Dinner orders in JLT are starting 40 minutes earlier this month.
Campaigns
Evening campaigns moved forward to 6:30 pm.
Nia in action
Your kitchen closes at midnight. Nia doesn't.
One night with a burger brand in Dubai.
18:40Campaigns
Dinner is starting early. Budget moves from lunch to the 7 to 10 pm window.
21:15Offers
A 30%-off deal is selling, but losing money on every order. It becomes a bundle that keeps the margin.
23:55Menus and prices
The kitchen is closing. Items that don't travel well come off the late menu.
02:10Quality
Three refunds tonight for missing sauces, all from one branch. The cause is found and flagged for the morning shift.
06:30Operations
Prep times reset to what the kitchen really did yesterday, so breakfast orders land on time.
08:00The handover
Nia · this morning
- Orders up 12% on last Tuesday
- 5 changes made overnight
- 1 thing for you: brioche is running low at the Marina branch
Illustrative night. Every brand's is different.
One restaurant, two years
This line is one restaurant.
Two years on the apps: a shift every Ramadan, a quiet August, steady growth. To one restaurant, every dip feels new.
300+ restaurant brands
We've grown 300+ of them.
All on delivery. Burger groups and bakeries, one outlet or forty, from Al Barsha to Business Bay.
Nia learned from all of it.
The same dips run through every line, in the same weeks. Nia knows them, and moves before they reach you.
Seen once, seen everywhere.
When one brand finds what works, Nia carries it to every brand it runs. Other tools learn from one business. Nia learns from all of them.
NUMU's 50+ brands today
Then there's yours.
Nia starts from everything it has already seen. Brands with NUMU for six months or more:
- Median same-store growth in August 2026
- +49%
- Of brands with NUMU for 6+ months are growing
- 100%
Brands with NUMU for six months or more. Delivery sales (GMV) across all apps, March–August 2026 vs. the same months of 2025, before NUMU.
Case studies
What we did, brand by brand.
Healthy bowls · one kitchen, no new locations
From AED 28K to AED 341K a month, from a single kitchen.
- August sales vs. August 2025
- 12x
- August sales vs. August 2025
- Location, the same kitchen in both years
- 1
- Location, the same kitchen in both years
- Discounts as a share of sales
- 19% → 12%
- Discounts as a share of sales
What we did
- Took over aggregator management so the owner could focus on customer experience and social media
- Built a delivery brand strategy to stand out in a crowded cuisine
- Reworked the whole active menu with hyper-customisation for customers
Brand names withheld for confidentiality. Delivery sales across all apps, in AED.
What the region is saying about NUMU.
Entrepreneur Middle East · Sep 2026
NUMU's UAE GEMS Campaign Returns With 30 Restaurant Brands Across 85 Locations via Noon FoodArab Founders · Aug 2026
UAE-based NUMU Unveils NIA, an AI Head of Growth for Restaurants on Delivery PlatformsCampaign Middle East · Mar 2026
How delivery platforms are becoming the new digital shelves for brandsEntrepreneur Middle East · Feb 2026
Numu Launches AI-Powered Growth Operating System to Increase the Revenue of Retailers on Quick Commerce Platforms
Dubai-based. Across the UAE, with brands in Riyadh and Beirut.
Grow the business, not the team.
The best brands run on Nia.
Start with a conversation: tell us about your delivery business, and we'll show you where the growth is and what Nia would do first.